Our TEAM

Born and raised in Detroit, MI, John has demonstrated exceptional leadership and a commitment to nurturing young talent. His coaching philosophy centers around holistic development, emphasizing not only physical skills but also educational and psychological growth.  John D. White is the visionary and Founder of The Black Athlete, a Creative Marketing agency dedicated to uplifting black athletes across the globe. With a professional career marked by unwavering dedication to youth sports, John has established himself as a prominent figure in both the local community and the broader sports world. 

John’s strong connections within the sports industry and the community have been instrumental in driving the success of The Black Athlete. He leverages these relationships to forge impactful partnerships with brands and educational institutions, ensuring that young black athletes receive the support and resources they need to thrive. Under his guidance, TBA has become a beacon of empowerment, challenging stereotypes, and advocating for racial equality and social justice in sports. John's professionalism and passion for youth development continue to inspire and make a significant difference in the lives of many young athletes.

Rivi C.J. is a dynamic force behind the success of The Black Athlete, playing a crucial role in elevating the brand and amplifying its partnerships. As the founder of Milan Media Group, a boutique PR firm celebrated for its expertise in beauty and lifestyle PR, Rivi has a strategic mindset that has consistently driven remarkable results. With her extensive experience in crafting and executing successful national PR campaigns for renowned brands such as Mielle and Black Girl Sunscreen, she brings a wealth of knowledge and a proven track record to the sports arena.

Rivi's strong connections with lifestyle brands and national media outlets have been instrumental in positioning The Black Athlete as a leading force in sports marketing. Her ability to forge meaningful relationships and create compelling narratives has helped TBA secure impactful partnerships and broaden its reach. Her strategic approach, blending traditional media outreach with influencer collaborations and curated events, ensures that The Black Athlete's mission and vision are communicated powerfully and effectively.

As the Chief Marketing Officer for The Black Athlete, Rivi ensures the organization is poised for continued growth and success, benefiting from her deep industry insights and an unwavering commitment to excellence.