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About the black athlete

The Black Athlete (TBA) is a dynamic Creative Marketing agency with a core focus on collaborating with black athletes. Rooted in the values of strength, perseverance, and pride, TBA is dedicated to empowering black athletes to realize their full potential. The agency strives to create a universal athletic brand that impacts a generation, encouraging athletes to embrace their destinies with confidence and determination.

OUR FOUNDER

John D. White

 John D. White is the visionary and Founder of The Black Athlete, a Creative Marketing agency dedicated to uplifting black athletes. With a professional career marked by unwavering dedication to youth sports, John has established himself as a prominent figure in both the local community and the broader sports world. 

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